The Gen AI Paradox: Why 80% of Companies See No Bottom-Line Impact

Despite widespread AI deployment, organizations report no significant bottom-line impact from their AI initiatives. Why?

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Chatbots and AI: Fad or future for your business?

There’s a good chance you’ve already chatted to a robot online. As conversational AI rises, chatbots are delivering instant, 24/7 support at scale.

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Live chat vs conversational chatbots

Chatbots can cut cost, but customers care about getting the right help, fast. Why do leading organisations pair conversational AI with live chat to deliver seamless support.

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User Research & Our Ecommerce Product Development Journey

Great products start with real problems, not assumptions. Our research uncovered the true pain points facing merchants.

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Generative AI: Prospects and Perils

Inspired by Ray Bradbury and the replicator from Star Trek, Martin Luerssen explores how Generative AI may not end physical scarcity — but could transform information itself.

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4 Assumptions you’ve probably made about chatbots and the surprising truth

Are chatbots expensive, ineffective, or destined to replace human agents?

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