Build vs Buy: Avoiding the Pilot Graveyard
A 45-minute working session for enterprise leaders in Australia exploring the growing AI Value Crisis: rising investment, stalled pilots, unclear differentiation, and increasing pressure to prove ROI. Walk away with the framework Clevertar uses to decide what to build internally vs partner externally, grounded in real-world outcomes and commercial learnings from TWL, Village Cinemas, Australian Lifeblood Red Cross and the Federal Government.
10th June
10:30 AM AEST
Marshall Cowan
Host, CEO of Clevertar
45 minutes
Live Zoom Workshop + Q&A
Marshall Cowan
CEO
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20+ years in enterprise tech, six successful exits, drives Clevertar’s commercial strategy.
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What you'll walk away with
A Decision Framework
The MIT 95% Failure Stat
3 + Success Stories / Case Studies
The Brand Risk Playbook
FAQ
Retail and eCommerce leaders at $2M-$50M revenue, 50-200 employees.
Marketing, ops, CX or digital leaders responsible for the customer experience and the cost of running it.
Anyone who's been told to "do something with AI" by a board or CEO and isn't sure where to start.
Not for: agencies, AI vendors, or anyone looking to sell into Clevertar. We curate the room.
45 minutes. 30 minutes of content from Marshall, 15 minutes of open Q&A.
Yes. Every registrant gets the recording, the slides, and a short written follow-up doc within 48 hours, whether you make it live or not.
No. It's an education-first session built off 10 years of deploying AI agents for retailers. Marshall walks through the same framework he uses with paying clients. If you want to talk after, there's an optional 1-on-1 with him. That's it.
Most $2K-a-month tools are LLMs in a wrapper. This session is about deciding when that's enough and when it isn't, because for some retailers it is, and for others it's a brand risk waiting to happen. We'll cover both ends honestly.
Marshall Cowan, CEO of Clevertar. He has 20+ years in enterprise tech, six successful exits and currently drives Clevertar’s commercial strategy.
Yes. One registration per person so we can keep the Q&A useful. Forward the link.
Registration Form
