2 ways your business should be using an avatar to engage your consumers

As our world progressively advances both technologically and digitally forward, it’s never been more important for businesses to engage their consumers online.

As a result, we have seen conversational bots, like chatbots, make their way into the consumer engagement technology arena. But what about taking it one step further and bringing those bots to life? Imagine giving them a name, a human face, and, importantly, a job to do in YOUR business.

That’s what we’re doing here at Clevertar.

Clevertar is a SaaS platform which enables you to create your own intelligent virtual agent or avatar that engages with your consumers for you – without hiring a software engineer.

Put simply, your business can create its own avatar to simulate conversations with your consumers.

Like many disruptive technologies, Clevertar is a game-changer for businesses that want to both improve consumer engagement, reduce operational costs and become more scalable overnight.

But the thing is: most businesses don’t know where to start when it comes to using technology to engage their consumers.

Although our technology comes with infinite benefits, we’re going to look at two of the ways you can integrate your own business avatar or agent into your operations today.

1. CUSTOMER ON-BOARDING

We all know the customer or product on-boarding process should be as frictionless as possible. When customers experience the engagement and high level of service you demonstrate during on-boarding, their positive perception of your brand — as well as the likelihood they will become a lifelong customer — is reinforced.

But the reality is, there’s a lot of friction in the way most businesses on-board new customers.

Scratch under the surface at most businesses and you’ll find customer on-boarding processes that are resource-intensive, far from scalable, and are typically conducted on a one-on-one basis. That’s because the modern day workplace was born long before technology solutions like Clevertar.

Thanks to our intelligent virtual agents, your on-boarding process just got a whole lot easier. Not only can companies leverage our technology to reduce manual intervention in the on-boarding process and rapidly cut down your consumer acquisition costs, but you’ll improve customer satisfaction and product use as well.

Through many years of research, we know our agents have been shown to be motivational, trustworthy and behaviour changing. That’s because the agents leverage customer’s natural desire to interact on a human level.

A key challenge for businesses in 2018 is the delivery of accurate, consistent and constant consumer engagement. That’s precisely why a growing list of companies are turning to Clevertar as a way to improve consumer engagement. Pre-programmed avatars aren’t prone to human error – they ask and answer every question correctly, every single time.

Plus, our agents can exist infinitely online, supporting a limitless amount of interested customers at the same time. It’s a capability that just can’t be replicated by human beings.

Ready to learn more about how you can fundamentally change the way you engage your consumers? Download our free eBook.

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2. PRODUCT ASSISTANCE

So, what happens after your customer has on-boarded?

As business owners, we all know convincing first-time customers to try your product or service is a coup in itself, but the most important question is: how do you get your new customer to actually use your product and become a brand loyalist? What strategies can you use to engage, satisfy and retain customers?

Once a customer has bought your product or service they are primarily concerned with two things: the quality of what they’ve purchased and good communication.

Enter Clevertar’s intelligent virtual agents.

If you want more engaged customers and to ensure your product is used, our agents can take care of business for you.

Our agents can provide specific instructions and advice to assist your customers to use your product or can talk them through the various features in an interactive and engaging way.

They can also be used to troubleshoot technical problems for example and can work alongside a program that shows the consumer how to set up or install your product.

What’s more, our intelligent virtual agents can be used to regularly engage your consumers post-purchase to check in with them to see how they are going and to make sure they’re gaining the maximum benefit from your product.

Want to upsell a client? Get your agent to do it!

Importantly, our agents humanise your brand and give your customers an avatar they can interact with like it’s a person (without the salary!).

The best part? Our agents become an extension of your company’s brand and become your client retention secret weapon.

As you can see, there are a number of ways you could use an agent in your business to engage your consumers.

It’s not a one-size-fits-all technology solution; it’s about creating an agent that is right for your business and giving them a job to do.

If you’re looking for an accurate and reliable consumer engagement solution that reduces your operational costs and helps you scale in the process, look no further.

Ready to learn more about how you can fundamentally change the way you engage your consumers? Download our free eBook.

DOWNLOAD FREE EBOOK